Secrets of Successful Direct Mail by Richard V. Benson

Secrets of Successful Direct Mail

Book Title: Secrets of Successful Direct Mail

Publisher: Natl Textbook Co Trade

ISBN: 0844231789

Author: Richard V. Benson


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In this book the author takes you through his 40 years of experience as a marketer for, and consultant to, publishers, manufacturers and fund-raisers, stopping along the way to spotlight examples that illuminate his proven theories of marketing.